Kate Middleton-loved mascara that 'doesn't smudge' slashed to £10 in Boots sale

A mascara reportedly loved by Princess of Wales, Kate Middleton, has seen its price slashed to £10 at Boots for one day only. The Lancôme New & Improved Hypnôse Drama Mascara is usually £30 for a full sized tube, but customers can try it out for a third of the price.

It comes as the £17 travel-friendly version of the lash product is part of this week’s £10 Tuesday sale. This week, the offer also includes top brands like Olay, No7 and Huda Beauty.

According to HELLO! Magazine, Lancôme is Kate Middleton’s go-to brand for fluttery lashes. It’s reported she even used Hypnôse as part of her iconic bridal look, applying the mascara for her well-documented wedding day.

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The lengthening mascara works to separate eyelashes and adds fullness for high-impact results without clumping or smudging. Its SoftSculpt formula combines emollient waxes and an exclusive polymer system for ultimate definition, while the unique PowerFull Brush is said to deliver an even coat from base to tip.

Elsewhere, Benefit is another popular brand and their relatively new Bounce Mascara promises longer, fuller lashes. Beauty fans can save 20% on it at Debenhams and buy it at £21.60 instead of £27. It has a duo brush tip with fiber bristles to line and evenly coat lashes while the fine-tooth comb separates and defines.

Meanwhile, L'Oreal Paris's Paradise Big Deal Mascara, £12.99, has a cross-conic brush with hybrid length bristles and a smooth, lightweight formula that evenly volumises and separates lashes from root to tip.

But at £10, the Lancôme mascara still comes in cheaper, making for a great opportunity to try a high-end mascara at drugstore-friendly pricing. It’s size also means it’s ideal for any upcoming holidays or trips away.

And it’s not just Kate that’s a fan, with more than 2,000 five star reviews on the Boots website for the makeup bag staple. One said: “The best. It is an amazing mascara. I have repurchased it 10 times.”

Another loyal fan wrote: “I have been using Lancôme Drama mascara for 24 years. I have tried several different mascaras. I always go back to Lancôme. It provides so much volume . and is buildable.”

“I am in my mid 60's and have been using Lancôme mascara since I was in my early 20's. That should tell you everything you need to know,” said a third.

Mascara preference is incredibly personal, so naturally, not everyone has been sold. One said: “As far as the mascara goes, I like it. It has good pigmentation and coverage. Not clumpy. Stays on for a long time. Gives lashes a full look. My issue is with the wand. I am not a fan. I find it hard to work with. I can’t get into the small areas of my eyes, and it’s hard to get the product on without making a mess.”

Meanwhile, others believe its smudge-proof formula is superior, commenting: “Still my favorite mascara and it does not smudge. I use the Lancome eye remover and it gets it off at night.”

In other Boots £10 Tuesday deals, the Olay Regenerist Overnight Miracle Firming Face Mask 50Ml has been slashed from £30 to £10, as has the No7 Ultimate Eyeshadow Palette, both of which save customers £20. For those interested in the Lancome mascara, it can be found here, or shoppers can check out all the £10 Tuesday deals here.